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News & Events

Brickell City Center – Rise and Reach Holiday Party

10January 2017

Lou La Vie Members Club participated at the first event at Rise at Brickell City Center which was also their winter wonderland holiday party. Residents enjoyed live performances, hors’ oeuvres and cocktails which mingling with other guests.


Jade Ocean Holiday Party

January 2017

Lou La Vie Members Club featured vehicles at the Jade Ocean James Bond 007 themed holiday party. Residents sipped Veuve Cliquot all night while enjoying various casino gambling games such as blackjack.

Murano Grande

January 2017

Lou La Vie Members Club participated in the Masquerade themed holiday party for residents at Murano Grande. Lou La Vie displayed vehicles alongside other brands featured such as Porsche Design and Murano Jewelry.



28December 2016

During the week of Art Basel, Curated partnered with Adidas Originals for the launch of the EQT sneaker during their #TLKS event. Curated was present in all Adidas Originals media outlets.


SLS Brickell

December 2016

The house of Curated, under the house of Lou La Vie, displayed the Jaguar XJ220 at the driveway of the all new SLS Brickell during Art Basel Week.


Taste of Sobe

December 2016

Lou La Vie participated at the yearly Taste of Sobe event at Icon South Beach. Guests were able to sample delectable bites and sip pallet quenching cocktails from the hottest new restaurants in Miami.



December 2016

Lou La Vie Gallery hosted a Digital State of the Union Conference led by Google’s Agency Development Manager, Amy Gold and Google Partner, Fanscreens. This workshop targeted small business owners and marketing directors to educate on search engine’s capabilities. The night showcased Google’s current and future digital marketing strategies.


Zenith: Fusing Art and Fashion

December 2016

Zenith: Fusing Art and Fashion, is the union of cultures through the fusion of art and fashion. For a limited time, until the 8th of January, Zenith, curated by Carla Cid de Diego, presents the incredible work of 17 international artists and 13 fashion designers from all around the world at the beautiful Lou La Vie Gallery.

Zenith celebrates several unique events with live art performances by some of the participating artists, models wearing art, living art performances where artists paint on models, live music, and much more.
Don’t miss the opportunity to visit this outstanding exhibition, be mesmerized by the work of the unique artists and designers and become part of the union of cultures through the fusion of Art and Fashion.
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Miami Beach Gay Pride Parade

18October 2016

On April 10th, Lou La Vie, along with the W Hotel South Beach and a few of LLV’s luxury cars joined in celebrating the 8th Annual Miami Beach Gay Pride Parade on South Beach. Bringing together all genders and sexualities, the Miami Beach Gay Pride definitely succeeded in getting the allies, friends, and support together in celebration of the unique spirit and culture of the LGBTQ community. And Lou La Vie was happy to be a part of it!


Ferrucio Lamborghini, from tractor maker to Ferrari’s rival

8June 2016

Not a lot of people know that Ferrucio Lamborghini was born in a family who farmed grapes for a living. It was his mechanical interest and knowledge that lead him to start the production of tractors, a business that became very popular and profitable during and after World War II because of war needs and post-war reform initiatives.

Since Ferrucio was a car enthusiast he decided to buy a Ferrari 250GT. After using it for a while, he noticed it had an interior clutch that would always break, the reason why he had to go back to Maranello so many times. He brings up a complaint to Enzo Ferrari, and argued with him personally about which clutch was better. Ferrari thought a tractor maker wouldn’t be a threat to his business. This is what pushed Ferrucio Lamborghini into the car business.

Ferrucio, who was a clever entrepreneur, knew exactly how to compete against his opponent and make profit out of his business. He studied Ferrari’s flaws in order to overcome them and improve them in his automobiles. Almost all the mechanisms in his Lamborghini cars were the same as those used in his tractors.

Lamborghini is today a very successful car-making company, just as popular as Ferrari. Imagine if Enzo Ferrari would have had a different attitude towards Ferrucio, they could have partnered and maybe now his company wouldn’t have to deal with such a significant competition.


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